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Each program uses a multi-media approach using the following tools as appropriate:
 DIRECT MAIL
We advise which customers to target. You also receive names of
qualified prospects around your branch locations. Mailings are
personalized and designed for clarity and easy response.
 STATEMENT INSERTIONS
Knowing your existing customers are your best sources for new
account sales, we’ve created high impact insertion pieces complimenting
the direct mail and in-office promotions. We’ll advise which statement
groups qualify for the insertion.
 EASEL POSTERS AND TENT CARDS
Your customer service and sales staff become motivated to sell
services by an exciting sales contest designed just for them. The best
sales people win trips, weekend getaways and other prizes. You receive
tracing schemes to record results by employee, branch and pier group
and then present weekly results on colorful leader-boards.

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