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NEW ACCOUNT SALES
Companion Get-away Program –
Leverage domestic pent-up travel demand to acquire new accounts and
receive up to three to one return on your investment within the first
year.
Refi-Holdout Program – Some
homeowners failed to refinance in the lower rate environment due to
specific (non-credit) related facets of their mortgage. Target this
group, and receive triple your marketing dollar.
Heritage Program – Multiple testing
has found an incentive with a high perceived value for general
depositors while being unattractive to hot money rate and premium
shoppers. Implement this program for up to a three to one return on
your investment in the first year.
Support America Program – Current
levels of patriotism have resulted in opportunities for financial
institutions to support America and gather new accounts without being
opportunistic. Investigate how this program can receive four to one
return on investment.

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