
 © 2003 MDM Financial Marketing Group
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Each program uses a multi-media approach using the following tools as appropriate:
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Direct Mail
We advise which customers to target. You also receive names of qualified prospects around your branch locations. Mailings are personalized and designed for clarity and easy response.
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Statement Insertions
Knowing your existing customers are your best sources for new account sales, we’ve created high impact insertion pieces complimenting the direct mail and in-office promotions. We’ll advise which statement groups qualify for the insertion. |
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Easel Posters and Tent Cards
Matching posters and tent cards are provided for teller lines, new account desks, drive-throughs, ATM’s and lobbies.
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Internal Communication
Your customer service and sales staff become motivated to sell services by an exciting sales contest designed just for them. The best sales people win trips, weekend getaways and other prizes. You receive tracing schemes to record results by employee, branch and pier group and then present weekly results on colorful leader-boards.
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Optional Supplements
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Print Ads
A print ad for newspapers, magazines and employee publications is provided ready for placement. We can place the ads or supply the artwork for you.
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Internet Web Page
An internet page explaining the program can be linked to your website or be a stand-alone website.
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Telephone Support
Specially trained telephone service personnel answer questions and take inquiries 24 hours a day. Service oriented telephone calls follow up or precede customer mailings and help to maximize response.
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Media
Radio and T.V. broadcast your message to a larger audience, adding to the enthusiasm of staff, customers and prospects.
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