New Account Sales

Companion Get-away Program – Leverage domestic pent-up travel demand to acquire new accounts and receive up to three to one return on your investment within the first year.

Refi-Holdout Program – Some homeowners failed to refinance in the lower rate environment due to specific (non-credit) related facets of their mortgage. Target this group, and receive triple your marketing dollar.

Heritage Program – Multiple testing has found an incentive with a high perceived value for general depositors while being unattractive to hot money rate and premium shoppers. Implement this program for up to a three to one return on your investment in the first year.

Support America Program – Current levels of patriotism have resulted in opportunities for financial institutions to support America and gather new accounts without being opportunistic. Investigate how this program can receive four to one return on investment.

Deposit Programs

Price Segmentation CD Program – Leverage pricing techniques used by large consumer packaged goods companies like Proctor and Gamble to gather new deposits while lowering your cost of funds.

Check Card Sweepstakes – Adjust your check card marketing to leverage the recent Visa/MasterCard lawsuit with retailers and double your return on investment.

Beat the Market Program – Take advantage of Graham Leach Bliley Act provisions and earn up to four times your investment by building money market account activity.

Loans and Lines

Home Equity Sweepstakes – Most banks continue to push equity lines exclusively while half of mass-market homeowners prefer more restrictive credit borrowing. Investigate how this program leverages all borrowers while achieving a return on investment of up to four to one.

Budget Lock Program – While banks continue to focus on rate advertising, most consumers cannot equate this rate to their individual situation. Learn how to position advertising to the pocket-book of the borrower for increased sales with up to triple your return on investment.

Lighten the Carload – The rate offered through the auto dealer isn’t the lowest around or even close. This program targets those paying higher rates.

Maturing Loan Program – Large, indirect lending portfolios by major institutions have resulted in an inexpensive marketing opportunity for other banks. Investigate how this program can up to quadruple your marketing dollar.

Investment Accounts

Express Invest Program – 401K Investment programs continue to expand despite market slow-downs. This program leverages the methodologies of employer 401K plans for non-retirement savings. See how you can triple your investment and acquire low cost funding.

College Express Program – Segmentation techniques now allow banks to target key segments seeking to fund their child’s education through streamlined bank investments. See how this program lock’s in these deposits for 10 years or more.

Custom Promotions

Custom promotions can also be prepared for new branch openings, special events and your unique offers.