A Plan to Grow Your Mission by Attracting New Donors
Your future donors are out there. But they’re not going to track you down. Our job as your marketing agency, is to identify your future donors and persuade them to join you.
We’ll present you with a marketing plan using an appropriate mix of media for your budget. We’ll build your message around a single, memorable theme. We’ll present you to the right people with a message that moves them.
DIRECT MAIL
Direct mail is still the backbone of most campaigns. Even in this electronic age, the majority of new donors come to you through mail. Response increases when the mail has the support of other media.
WEBSITE
Most potential donors will investigate you before they give. Your website presents the campaign theme to visitors, invites them to watch heart-warming stories and leads them to a giving decision.
ONLINE ADVERTISING
Ads and messages placed on targeted websites and social media draw prospects to your site.
OUTDOOR ADVERTISING
Billboards, posters, take-ones, gas pump toppers, and movie theater ads build your credibility and improve direct response media results.
ONLINE VIDEO
Vividly illustrate your story and make it easy to share with friends through online video.
MOBILE
Invite prospects to engage with your mission, view your videos and donate on their smartphone.
EMAIL
Timely emails before and after major promotions increase response and easily connect potential donors to your website.
TELEVISION & RADIO
Media exposure gives public awareness and support to your marketing in other media. A radio-thon on a well chosen station can acquire new donors at a net profit and increase the results of other media.
PRESS RELEASES & Newspaper Inserts
The news media are always looking for stories. You offer a window to life on the street and the issues of poverty. Offering your stories and authoritative comments for publicity is a win-win relationship.
Many of those who still subscribe to newspapers are in favorable demographic groups. When you are known, inserts become a profitable addition to the campaign.
SOCIAL MEDIA
Get your “fans” involved in the campaign. We’ll show you how.
Collateral Materials
Handouts for Churches, Posters, Signage, T-shirts, Gifts for donors. All the little things that add up to big impact for your campaign.
The Proven Donor Acquisition Plan that keeps improving
Twelve years in the making and still improving, the MDM Donor Acquisition Plan continues to add new donors to Rescue Missions across the country. On-going testing, evaluation and revisions improve the approach even as the economy changes.
A Proven Strategy
Target the Right People
Few organizations can afford to, or want to, reach everyone. But ranking the prospects by their potential return allows you to first reach those most likely to respond. As your marketing funds increase you can reach deeper into the market, using more media to reach those with less potential.
…With a Compelling Message.
What you say and how you say it is crucial. One strong message can yield five times the results of another. Your personality, your mission and your integrity can all come together in a passionate message to win the trust and support of people in your market.
…Through a Coordinated Multi-Media Marketing Plan
Public awareness of your mission grows and results improve as you reach people in a variety of ways.