Communicating With Your Donors
Effective donor communication is an exchange of feeling. You share your passion, others feel it, and become friends who want you to grow.
For best results, communicate your passion through a variety of channels.
DIRECT MAIL APPEALS
Direct mail is still the most effective communications method for fund appeals. It currently generates the best results and deserves the highest portion of the budget.
NEWSLETTER
Newsletters declare results and say “thanks” in a dozen ways. Colorful pictures and stories inform and educate donors more than most appeals can.
EMAIL
Quickly inform and involve donors with news, urgent needs and events. Follow up a mail appeal and see increased income. Attach a video and show your donor what is going on.
ONLINE VIDEO
Donors may rarely visit your Mission, but they can visit your website and experience the events of your Mission in a video. Viewers can see and feel the story they read about in your appeal. The video story can be viewed on mobile phones, passed on by email or shared with friends through social media.
WEBSITE
New donors typically visit your website before giving. Current donors want to see the results of their gifts. Show them with pictures, stories and testimonials.
BLOG CONTENT
Use our team to supplement your own blog with additional thought and discussion provoking materials.
SOCIAL MEDIA
Interact with your donors through social media to build connections. Involve them on a day to day basis and see your “fans” tell their friends about your mission.
PRESS RELEASES & PUBLIC RELATIONS
Use the press to increase your visibility through the year. We supply press releases at a moment’s notice to establish you as the expert for your cause in your community.